I would like Bauer Media as distributers for my music magazine because it features a wider range of genres than most music magazines, including both Rock and Indie. This follows the ideals of the company as Bauer said “genre is dead”, meaning that people are no longer interested in just one specific genre. Although Bauer media does already distribute Kerrang!, a magazine very similar to mine, my magazine appeals to both a male and female audience, as well as having the potential to appeal to a younger teenage audience than Kerrang! appeals to. This would allow Bauer to expand their audience, and at the same time have control over a product that might other wise prove to be a competitor to Kerrang!
Bauer Media also has business in magazines, radio, and many other franchises – having such a strong presence behind my magazine will give it a good reputation which according to my Target Audience Research is important to potential buyers.
I would also consider ICP as it is also a very influential producer responsible for popular magazines such as Teen Now, which is aimed at teenage girls and focuses mainly around pop . ICP does not produce magazines like mine, so it may be interested in the magazine as competition to Bauer media.
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