Target Audience Research - Colour Scheme

In order to ensure my magazine attracts the right audience, an effective colour scheme is vital. The first things the potential buyer will see are the colours and pictures. because of this the colours need to be eye-catching while still adhering to the codes and conventions of a rock-based music magazine. I decided on a base of black and white, as this is the most popular convention for Rock magazines. In order to choose the best main colour, I asked 20 16-25 year olds (my target audience) which colour they preferred: 

Out of a choice of four colours (chosen because they fit the Rock/Halloween theme) the most popular was, by far, the colour red, and so this is the colour I will be using in my magazine.