Ideas Update - Target Audience Research

Through my Target Audience research I have found that the most popular colour for a house style is red. I will be using a dark red in the colour scheme for my music magazine as darker colours fit well with the Rock/Halloween theme.


The most popular 'freebie' was posters, so I will definitely be including a free poster with my magazine. I have already considered several images for this:

To find the best image for my poster, I will also present these pictures to a sample of my target audience, to see which is the most popular.

The most popular genre was Rock - I was very pleased with this as Rock is the genre I originally planned to use. 

The target audience research also revealed that most of the target audience would prefer a monthly magazine, and would be willing to pay £2.50. I was not surprised by this as my research has shown that the current price of Kerrang is also approximately £2.50.